Carousels, slideshows, image sliders – they go by many names and you can find them anywhere on the web. Web site owners love these kinds of UI elements because they look good and are able to feature a lot of content in a very confined space. Or at least that is what you should think.
But Nielsen Norman Group has actually done some research on the subject and the conclusion turns out to be less optimistic. “Don’t use them, unless you know exactly what you are doing” – seems to be the lesson:
[…] if you are using a carousel in the hopes that people will see a variety of content, know that some people will only see the first frame or none at all.
How to feature content effectively
Both Nielsen Norman Group and Brad Frost state that carousels can work, but only if
- they consist of 5 slides or less
- text and images are crisp-looking and clear
- has obvious navigation
For featuring your content effectively, Nielsen Norman Group recommends using a single, static content element as a hero unit.
Here is a proposal. If you need to feature more than one message then perhaps the hero unit could shuffle randomly through different content on page load? Now, there is an idea for a WordPress plugin.
Translations: Danish →